Thursday, October 15, 2009

Product placement comes early to the BBC

It's true that the tyre lads do a prestigious line in restaurant and hotel guides, but last night's Masterchef: The Professionals took the product placement a bit far. In an episode during which hangdog Ludo and sad-face Matt went their mournful ways about Jason Atherton's kitchen, Michelin was mentioned a total of 28 times in 43 minutes. Other guides are, as they say, available.

In other news, Gregg Wallace revealed a rather inconvenient aversion. 'I find raw apple not unpleasant but strange,' he said of Ludo's apple salad. Seeing as Gregg's main foodie qualification is that he's a greengrocer, we suggest he gets this seen to sharpish. In the meantime, Gregg, don't go near the fruit bowl.

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